Which of the following is NOT a component of physical security planning?

The component that is not part of physical security planning is related to promoting or marketing security services or products, which is best represented by advertising campaigns. Physical security planning primarily focuses on safeguarding assets and ensuring the safety of personnel and property through systematic approaches.

Risk assessment is an essential part of physical security planning because it involves identifying potential threats, vulnerabilities, and impacts on assets, which helps in formulating effective security strategies. Incident response planning is also critical as it prepares organizations for responding to security breaches or incidents, thereby reducing the impact and improving recovery efforts. Access control measures are fundamental in physical security, as they determine who can enter specific areas and access certain information or assets.

In contrast, advertising campaigns do not directly contribute to the implementation or effectiveness of physical security measures. They are associated with increasing awareness or promoting security solutions rather than addressing the tactical and strategic components necessary for effective physical security planning.